Magento is highly customisable, allowing you to tweak the look and feel of your store until it’s a perfect fit for your brand and your customer base. As a simple Web search for “changing Magento themes” will show you, altering your theme or obtaining a custom theme is very easy.
Magento is an open-source solution for creating e-commerce stores and applications. It includes a range of useful tools for creating and running your own online storefront.
Magento is increasingly popular. It contains everything you need to run a user-friendly online store, including shopping-cart software, effective search utilities and integration with databases of products and prices. Magento also offers support for valuable customer-retention features, such as coupons, discounts, and loyalty awards.
Of course, you can’t retain customers if they can’t find your store. For this reason, Magento also gives you a range of tools to improve your site’s searchability (search engine optimization or SEO) so that customers will be able to find you easily when they look for the products or services you offer using a search engine. The software includes tools for monitoring and analyzing traffic to your store, making it much easier to see who’d visited, where they came from and what they purchased.
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